The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. Study of consumer oriented sales promotion in fmcg marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech. If you continue browsing the site, you agree to the use of cookies on this website. Step up in personal products, offset by deflation in personal. We build a theoretical model of multi product firms that highlights how competition across market destinations affects both a firms exported product range and product mix. While the traditional orms frames typify the hard approaches, the toc frames are softer in nature. Search and upload all types of hul brand product portfolio mix projects for mbas on. Jan 07, 2019 product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. Discuss the importance of marketing mix in marketing with any hul product. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Enhancing customer engagement through the right channel. Explain elements of marketing mix with any 1 product of tata motors. Ch8 managing products, product lines, brands, packaging. Huls journey began in 1933, when the company was incorporated and it celebrated its platinum jubilee in 2008.
Hul company profile hul, previously hll one of the largest consumer products company in india most respected company in india for the last 25 years business world diverse customer categories, many power brands and multiple success stories backed by strong distribution network covering over 1 m. It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul. An exclusive project report on hindustan unilever limited hul. Product mix this means the range or variety of products sold by a business. Product mix, branding, packaging, labeling, warranties, customer service. Ppt on product mix of hul introduction product mix of hul and bru coffee their width. India with particular reference to hindustan unilever limited hul is. Product mix coupled with product differentiation ice cream segment. Product are distributed across the country through a network of 4 warehouses hul consisting of more than 40 agents, 7500 wholesalers and a number of large institutional customer hul consist of a network of 7000 redistribution stockiest, covering about one million retail outlet. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. Product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. A case study of hindustan unilever limited munich personal. Product mix hul unilever personal hygiene products scribd.
Market size, competition, and the product mix of exporters. Magazines, footwear, tractors,new bath soap,car and mall pg. Mix csv csv daily excel excel daily json print report shinerbock burger delivery charge. The company was renamed in june 2007 as hindustan unilever limited. Hence, they kept reinventing practices and strategies on these lines. Marketing mix refers to determining which elements of the product are necessary for successful selling. The combination of all these product lines is the product mix. The company claims to have by touched the lives of 700 million indians, looking after their nutrition, hygiene and personal care and making them feel good, look good and get more out of life. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. Product mix hul free download as powerpoint presentation. Managing product, product lines, brands, packaging 6 companys product strategy is defined along these four dimensions of product mix. As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and employs 18,000 employees with sales of rs. To identify it as part of the mcdonalds product mix, the pizza was branded with the mc prefix. Ideas come from everywhere, can be of any form, and can be.
Health is an underlying theme, which has always been relevant and shall remain so in the future. Comparative study marketing strategies of hul soap page link. Hul product mix free download as powerpoint presentation. Hindustan unilever limited hul is the indian subsidiary of unilever. Reframing the product mix problem using the theory of. Children have been found to have strong influence on nontraditional areas such as home decor, automobiles, and home electronics e. We find very strong confirmation of this competitive effect for french exporters across export market destinations. Changes or modifications to this unit not expressly approved by the party responsible for compliance could void. Product mix product mix denotes product development, packaging, branding, and research. In a nickelodeon study, nine out of ten parents said their childrens. Hul offices to reduce the burden on the city municipalities and in the process, reduce our carbon footprint. Case study on hindustan unilever limited team g412 members. Hul company profile hul, previously hll one of the largest consumer products company in india. Jan 10, 2019 marketing strategy of hul hul marketing strategy january 10, 2019 by hitesh bhasin tagged with.
Marketing mix product strategy marketing mix definition. Hul product mix unilever water purification free 30day. Each channel varies in cost, implementation and benefits. Suggest branding strategies for following give justification for your suggestion. Comparative study marketing strategies of hul soap.
This is a research report on project on hul products mix by sayed arif in marketing category. Hul hindustan unilever limited hul hindustan unilever limited is indias largest fastmoving consumer goods company hul stp segment products and services for daily needs target group every indian household especially the middle class positioning being the largest fmcg company, huls little efforts make a huge difference in the lives of people. Decision is in line with hul objective to focus on core business. Set in 2006, the first part documents the history of hul called hindustan. Pureit compact was voted product of the year 2011 in the water purifier category at the globallyacclaimed consumers recognition forum. Supply chain management of hindustan unilever limited. Search and upload all types of project on hul products mix projects for mbas on. The constituents of marketing mix are said as marketing mix elements. Project on hul products mix by sayed arif in marketing. To appeal to different segments of customers to spread the risk of the business to maximise sales to make a profit this is also known as a. In india, hul rolled out 35 brands across 20 diverse product categories, and two out of three indians used hul products, making its brands a part of everyday life hindustan unilever limited, 2011. Reconsider tiger mixture launch, business line, august 19, 1997. The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall.
Untraditionally thought to inlay include area where children were primary product users. Knowing your competitors and your target market will give you an idea on coming up with a product that appeals to customers. Hul nestle britannia pg combined dabur marico colgate gsk tata tea godrej cp 3. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra. Hul markets and sells its health and beauty care products to lowincome consumers in rural indian villages. Mar 14, 2020 a company like hul has numerous product lines like shampoos, detergents, soaps etc. You need to do extensive customer research in building a good marketing mix. Chapter 5 various aspects of marketing in hul relationship marketing begins and ends with customers needs hul play a important role to build up a money market in global economical network. We collected most searched pages list related with stp of hul and more about it. Product mix decisions width, length, depth and consistency. Scribd is the worlds largest social reading and publishing site.
Complete details on the products manufactured and sold by hindustan unilever ltd. Hul, hindustan, unilever, limited, product, portfolio, swot, stp, brand, analysis, competition, tagline, usp. Although product mix problems are seldom encountered in their simple textbook form in practice, they very frequently constitute important. Travel companies and airlines need a deep understanding of the. Its the road which leads to the actual product and then the actual product to the market. Analysis of hul hindustan unilever also covers its usp, tagline slogan and competitors. The first stage of the new product development is the idea generation. Huls products are distributed through a network of redistribution stockist rs. Study of consumer oriented sales promotion in fmcg. Rajesh dobra academic task no 1 academic task title. Product mix and product line understanding product length. Hul product mix unilever water purification free 30. This is a research report on hul brand product portfolio mix by k.
Every product goes through a number of stages before being introduced in the market. The first of the product mix decisions refers to the product mix width. The product line generally refers to a type of product within an organization. The restaurant had experienced success with chicken mcnuggets and the egg mcmuffin earlier as nonhamburger and fries menu additions and. Each element is also referred as mix, for example, product mix, price mix, promotion mix, and place mix. The width is all about the number of different product lines the company carries.
The astrocosmo problem considered earlier is an example. Four important dimensions of a product mix can be identified. Marketing mix of hindustan unilever hul marketing mix and 4 ps. Product item a specific version of a product that can be designated as a distinct offering among an organizations products. We show how tougher competition in an export market induces a firm to skew its export sales toward its best performing products. Bru cappuccino comes in a premix format a delicious mix of powdered coffee. The product mix problem used for illustration is the goulds fine foods case which has been described elsewhere 16, 19, 20. As mentioned in the previous example, colgate has 3 product lines.
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